This is the part of your letter in which you explain not only why you are interested in the project, but why you are the perfect candidate for the opportunity. You should do a close reading of the call to artists in order to identify key phrases which are used to descibe who they are looking for and the traits they expect the commissioned artist to have. Highlight your strengths by using these same phrases in your letter. This will show the selection committee that you have invested your time into learning about the project and know that you are a good fit.
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